Concept Overview
A clean-label hydration solution designed for consumers seeking effective electrolyte replenishment with a natural positioning. This coconut-flavoured effervescent tablet combines essential electrolytes and B vitamins in a convenient format, delivering refreshing hydration support without artificial sweeteners or sugar alcohols.
Consumer Trend
Hydration has evolved from a sports nutrition category into an everyday wellness essential. Today’s consumers are increasingly seeking products with simpler ingredient lists, natural sweetening solutions and functional benefits that support active lifestyles, travel, work and general wellbeing.
Key Benefits
- Supports daily hydration and fluid balance
- Helps replenish essential electrolytes lost through activity and perspiration
- Provides a clean-label alternative to traditional hydration products
- Supports energy metabolism through B vitamin supplementation
- Refreshing coconut flavour delivers an enjoyable drinking experience
- Convenient effervescent format for hydration anytime, anywhere
Innovation Highlights
Sweetened exclusively with monk fruit for a natural taste profile
Free from artificial sweeteners and sugar alcohols
Combines hydration and wellness support in a single effervescent tablet
Balanced electrolyte system featuring sodium, magnesium and calcium
Clean-label formulation aligned with modern consumer preferences
Portable tube format ideal for travel, fitness and everyday use
Hero Ingredients
Coconut Water Flavour Profile
Delivers a naturally refreshing taste experience inspired by one of the most recognisable hydration ingredients in the wellness market.
Electrolyte Complex
Featuring sodium, magnesium and calcium to help support hydration, fluid balance and normal muscle function.
Magnesium
Supports electrolyte balance, normal muscle function and contributes to reducing tiredness and fatigue.
B Vitamin Blend
Including niacin, vitamin B6 and pantothenic acid to support normal energy metabolism and everyday wellbeing.
Monk Fruit
Provides natural sweetness without the need for artificial sweeteners or sugar alcohols, supporting a cleaner label proposition.
Market Opportunity
Ideal for brands looking to capitalise on the growing demand for clean-label hydration, wellness beverages and active lifestyle nutrition. The concept appeals to consumers seeking a more natural alternative to conventional sports drinks while maintaining effective hydration support.
Developed in Runcorn, United Kingdom
Created by our Runcorn innovation team, combining expertise in effervescent technology, flavour development and clean-label formulation. The concept reflects the growing consumer demand for hydration products that deliver both functionality and simplicity, without compromising on taste or performance.
