Trends

The longevity category is no longer just about extending lifespan, it's about extending healthspan, and doing it in ways consumers can feel immediately. McKinsey's January…

Longevity used to be a category for older consumers. Not anymore. Our latest trends report shows healthy ageing has become a cross-generational lifestyle, with consumers…

Vitafoods 2026 was the best place to gain insight from the nutraceutical industry and see what trends are developing in the market across the world.…