Concept Overview
A delicious, convenient women’s wellness supplement designed to support vitality throughout the menopause journey. These cherry-flavoured bites combine clinically studied probiotics, botanical extracts and essential vitamins and minerals to help support intimate health, hormonal balance and natural libido in a format consumers will enjoy taking every day.
Consumer Trend
Women’s health continues to be one of the fastest-growing categories in the wellness market, with increasing demand for targeted menopause solutions that address multiple needs simultaneously. Consumers are seeking natural, science-backed products that support hormonal wellbeing, intimate health and quality of life during midlife and beyond.
Key Benefits
- Supports women through the menopause transition
- Helps maintain intimate and vaginal microbiome health
- Supports hormonal balance and overall wellbeing
- Promotes vitality and everyday wellness
- Provides natural support for libido and intimate confidence
- Delivers essential nutrients to support healthy ageing in women
- Enjoyable bite format that encourages daily compliance
Innovation Highlights
- Combines probiotics, botanicals, vitamins and minerals in a convenient bite-sized format
- Features clinically studied Lactobacillus rhamnosus CA15® to support women’s intimate health
- Multi-benefit formulation addressing several key menopause concerns in one product
- Chocolate bite delivery format offers a differentiated consumer experience compared to traditional tablets and capsules
- Naturally flavoured and suitable for vegetarian consumers
Hero Ingredients
Lactobacillus rhamnosus CA15®
A clinically studied probiotic strain selected to help support a healthy vaginal microbiome and women’s intimate wellbeing.
Sage Extract
Traditionally used to support women during menopause and help promote hormonal balance.
Maca Extract
A popular botanical ingredient known for supporting vitality, wellbeing and natural libido.
Essential Vitamins & Minerals
Including vitamins D, A, B-complex nutrients, iodine and selenium to support overall health, energy metabolism, cognitive function and wellbeing.
Market Opportunity
Ideal for brands looking to expand into the rapidly growing women’s health, menopause, healthy ageing and intimate wellness categories. The concept offers a highly differentiated format that combines science-backed ingredients with an enjoyable daily experience, helping brands stand out in an increasingly competitive market.
Developed in Lublin, Poland
Created by our Lublin innovation team, combining expertise in women’s health, probiotics and functional confectionery to deliver a consumer-friendly solution for one of the most significant opportunities in the wellness market.
