Healthy aging continues to be one of the fastest-growing and most dynamic areas within the nutraceutical industry. As consumer demand for proactive health solutions grows, brands are increasingly exploring how to position themselves within this evolving category.

As part of Healthy Aging Week 2026, Tom Evans, Innovation Manager for Nutraceuticals at Ourvita in the UK, will join an expert panel to discuss:

“How can brands find their entry into Healthy Aging?”

The session will explore the strategic and technical considerations brands face when developing products for the healthy aging market, offering practical insights for companies looking to build credible and differentiated propositions.

Helping brands navigate the healthy aging opportunity

Entering the healthy aging space presents a number of challenges for brands. Questions often arise around formulation strategy, ingredient combinations, delivery formats, and how to balance innovation with commercial feasibility.

During the panel, Tom will share his perspective on how brands can approach these challenges, including:

• How formulation choices influence a brand’s healthy aging positioning
• The role of supplement format in driving consumer acceptance and adherence
• How combining ingredients strategically can unlock clearer benefits and product differentiation
• The importance of balancing innovation, feasibility, and market relevance

These insights reflect the same principles that guide Ourvita’s work as a CDMO partner, supporting brands from early-stage concept and formulation through to scalable manufacturing and launch.

Tom Evans: driving innovation in nutraceutical product development

Tom leads product innovation across Ourvita’s UK nutrition sites and has been based at the company’s Tredegar facility for the past four and a half years.

Prior to joining Ourvita, Tom spent nearly a decade leading innovation and technical development for sports nutrition brands, building deep expertise in translating emerging science and ingredients into successful commercial products.

Today, Tom specialises in gummy and softgel innovation, working closely with brands to develop effective, consumer-friendly products across multiple health categories and supplement formats.

At the heart of Tom’s approach is a commitment to delivering products that are not only innovative, but also genuinely effective for consumers.

A rapidly evolving ingredient landscape

One of the most exciting developments in the nutraceutical industry today is the growing diversity of “hero” ingredients available to formulators.

On one end of the spectrum, the industry is seeing the emergence of advanced technologies, including AI-derived peptides and enhanced-bioavailability delivery systems. At the same time, there is a strong resurgence of time-tested ingredients such as creatine and magnesium, which continue to demonstrate strong consumer demand and scientific support.

For Tom, this diversity opens up greater opportunities to develop tailored solutions for brands.

“It allows us to really consider the most appropriate solution for the brand and consumer, not just a one-size-fits-all approach to innovation.”

This mindset underpins how the Ourvita innovation team works with partners to develop products that combine scientific credibility, consumer relevance, and manufacturing feasibility.

Supporting brands from concept to launch

As a CDMO partner, Ourvita supports brands at every stage of the product development journey — from early concept generation and formulation strategy through to scale-up and production.

Events such as Healthy Aging Week provide an opportunity to share industry insights and explore how brands can successfully navigate emerging health categories.

_{Brands interested in learning more about entering the healthy aging market can hear Tom’s insights during the upcoming panel discussion.}

_{Event: Healthy Aging Week 2026
Session: How can brands find their entry into Healthy Aging?
Date: Wednesday 11th March
Time: 2:00 PM – 3:00 PM GMT
Register here: https://register.gotowebinar.com/register/8652357618694417496}

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